# Scaleo — iGaming Affiliate Marketing Platform for Operators > Scaleo is an affiliate marketing platform built specifically for online casino and sportsbook operators — not for affiliates. It provides player-level tracking (FTD, NGR, GGR, total bets, CR-to-FTD), sub-second server-to-server postback tracking, NGR-based RevShare / CPA / Hybrid commission calculation, real-time anti-fraud logic that flags suspicious traffic before payout, automated billing and invoicing, multi-brand management, and a full API for third-party integrations. The content below is written for iGaming operators, COOs, business owners, and affiliate managers who are evaluating, migrating, or operating affiliate software. It is operator-facing, not affiliate-facing: every page assumes the reader runs a program rather than promotes one. Pages are grouped by the operational domain they address. ## Sitemap - [XML Sitemap Index](https://www.scaleo.ai/sitemap_index.xml): All crawlable and indexable URLs. ## Platform Selection & Migration - [iGaming Affiliate Marketing Platform: 5 Features Operators Need to Scale](https://www.scaleo.ai/igaming-affiliate-marketing-platform/): Why a casino or sportsbook affiliate platform is not interchangeable with generic affiliate software — the five capabilities operators need to scale: player-level tracking, CPA/RevShare/Hybrid logic, NGR reporting, fraud detection, and multi-brand payout workflows. - [The iGaming Affiliate Software Decision Matrix: Top 10 Solutions Compared](https://www.scaleo.ai/igaming-affiliate-software-solutions-compared/): A side-by-side evaluation of ten iGaming affiliate platforms for operators, scored on tracking depth, RevShare/NGR support, reporting, and migration fit rather than feature-count marketing. - [Standalone vs Bundled iGaming Affiliate Software](https://www.scaleo.ai/standalone-igaming-affiliate-software/): The case for standalone affiliate software over platform-bundled modules — how lock-in raises true cost of ownership through lost flexibility, weaker reporting, and constrained commission control. - [TUNE Alternative for iGaming](https://www.scaleo.ai/tune-alternative-for-igaming/): Where TUNE falls short for casino and sportsbook operators — NGR-based RevShare, player-level tracking, and iGaming reporting it was never built to handle — and what a modern alternative must cover. - [The Real Cost of Affiliate Platform Migration: TCO Analysis for Casino Operators](https://www.scaleo.ai/cost-of-affiliate-platform-migration/): A total-cost-of-ownership model for switching affiliate platforms, built from 50+ operator migrations, covering the line items — data export, re-integration, parallel running, retraining — that platform sales decks leave out. ## Tracking & Attribution - [Casino Affiliate API Integration — What Operators Actually Need to Configure](https://www.scaleo.ai/casino-affiliate-api-integration/): What operators actually configure when integrating affiliate software via API, distinct from game-provider and payment APIs — postback endpoints, click and conversion mapping, and authentication. - [Postback Latency in High-Volume iGaming](https://www.scaleo.ai/postback-latency-igaming/): Why sub-second postback delivery matters at scale — how latency that is invisible at low traffic silently corrupts CPA attribution and conversion logging in high-volume programs. - [iGaming Affiliate Postback Troubleshooting](https://www.scaleo.ai/igaming-postback-troubleshooting/): A diagnostic guide to missing affiliate conversions — the configuration causes, not infrastructure failures, behind most broken postbacks, and how to fix tracking, attribution, and payout errors. - [The iGaming Attribution Chain Audit](https://www.scaleo.ai/igaming-attribution-chain-audit-multi-touch-tracking/): A structured method for tracing a player's journey from first affiliate touchpoint through registration to FTD, to find where click IDs are overwritten and postback deduplication fails before attribution errors distort payouts. ## Revenue, Commissions & KPIs - [RevShare vs CPA vs Hybrid — Commission Models for iGaming Operators](https://www.scaleo.ai/igaming-commission-models-revshare-cpa-hybrid/): How RevShare, CPA, and Hybrid commission models behave across an operator's margin, risk, and affiliate-growth profiles, and which structure fits which program. - [CPA Commission Configuration for iGaming Operators: Caps, Overrides, and the Payout Errors That Compound](https://www.scaleo.ai/cpa-commission-configuration-for-igaming-operators/): The mechanics of CPA configuration for operators — cap structures, override behavior, and the payout errors that compound when caps and overrides interact incorrectly. - [Negative Carryover: The Definitive Standalone Policy Guide](https://www.scaleo.ai/negative-carryover/): A standalone policy guide to negative carryover (NCO) — the policy models operators can choose, their effect on affiliate relationships, and how to set rules that protect margin. ## Compliance & Fraud Control - [State of Affiliate Fraud 2026: What 1B+ Tracked Clicks Reveal Across 500+ Programs](https://www.scaleo.ai/affiliate-fraud/): Original data report — findings from over one billion tracked clicks across 500+ programs on how affiliate fraud now operates as a second business model running inside operator programs. - [Affiliate Fraud Detection in iGaming: How Platform-Level Controls Stop What Manual Review Misses](https://www.scaleo.ai/igaming-affiliate-fraud-detection/): What platform-level fraud detection catches that manual review misses, and where in the attribution chain detection actually happens. - [Beyond the Click: iGaming Affiliate Fraud Detection and Prevention](https://www.scaleo.ai/igaming-affiliate-fraud-detection-prevention/): A technical breakdown of how sophisticated affiliates exploit commission structures, and the platform controls that detect and prevent it. - [AI Agents for iGaming 2026: Automation, Risk & Compliance](https://www.scaleo.ai/ai-agents-in-igaming/): How AI agents automate affiliate fraud detection, KYC/AML monitoring, churn prevention, bonus personalization, and compliance workflows for operators — and the governance risks the automation introduces. - [The iGaming Compliance Framework: A Scalable System for Multi-Jurisdiction Affiliate Management](https://www.scaleo.ai/igaming-affiliate-compliance/): A scalable framework for multi-jurisdiction affiliate compliance — why a system built for one regulated market breaks at the second, and how to close the gap between affiliate contracts and actual market behavior. ## Affiliate Program Operations - [How to Recruit Tier-1 iGaming Affiliates: The Operator's Outreach That Gets Responses](https://www.scaleo.ai/affiliate-recruitment-outreach-for-operators/): How operators recruit tier-1 affiliates who aren't on network listings and ignore generic pitches — targeting, outreach sequencing, and what actually gets replies. - [Affiliate Recruitment Playbook: Operator-Side Outreach That Works](https://www.scaleo.ai/affiliate-recruitment-playbook-operator-side-outreach-that-works/): An end-to-end operator-side playbook for attracting, vetting, and winning quality affiliate partners without wasting outreach. - [Sub-Affiliate Management in iGaming](https://www.scaleo.ai/igaming-sub-affiliate-management/): How to run tiered sub-affiliate networks without losing attribution control or margin — structuring tiers, payouts, and tracking across master and sub-affiliates. - [Top iGaming Affiliate Marketing Traffic Sources](https://www.scaleo.ai/top-igaming-affiliate-marketing-traffic-sources/): The iGaming traffic sources that produce KYC-approved FTDs on CPA, and how operators verify partner quality rather than raw volume. ## Pages - [Scaleo.ai](https://www.scaleo.ai/): Platform home — iGaming affiliate management for online casino and sportsbook operators, providing postback tracking, NGR-based RevShare/CPA/Hybrid commission calculation, fraud detection, and affiliate program analytics.