Migration snapshot: Superfly Partners moved six casino brands, its affiliate accounts, historical player and event data, landing pages, and commission plans to Scaleo in 2025. Director Morten Madsen says the team wanted a more usable platform and better service. Tracking continuity was the main concern; existing affiliate links were redirected during the move. Afterward, he reported improvements in tracking, operations, deal options, and margins.
Superfly Partners migrated its active affiliate program to Scaleo in 2025. Director Morten Madsen explains the decision, the tracking risk the team considered, and what changed after the move.
Superfly Partners runs six casino brands on Scaleo, having migrated in 2025 from a legacy affiliate platform.
Morten Madsen
Director – B2C @ White Hat Gaming
Brand Development, Strategy
Superfly Partners
Superfly Partners at a glance
- Company: Superfly Partners
- Brands on Scaleo: 6
- Migrated to Scaleo: 2025
- Previous setup: a legacy affiliate platform — high cost, poor service
- What moved: full affiliate base, all six brands, historical players, historical events and statistics, landing pages, commission plans, GGR/NGR calculation logic
- Reported outcomes: better tracking, better operations, more commission options, better profit margins
Why Superfly looked for a new platform
Our previous platform was archaic and delivered poor service at a high cost. So the reason for migrating was simple: better product and better service.
– Morten Madsen, Director, Superfly Partners
Madsen cited platform usability, price and Scaleo’s willingness to adapt the migration to Superfly’s needs.
What they prioritized, and what stood out
For us the priority was to migrate to a modern platform and of course also the price. The one thing that really stood out with Scaleo was the UX of the platform for us as users, as well as the willingness to be flexible for the migration.
– Morten Madsen, Director, Superfly
Madsen singled out the user experience. For a team managing six brands, a shared dashboard and configurable offers reduce the need to switch between separate views.
The concern: moving a live program without breaking tracking
Our gap between where we were and where a modern platform was — due to our existing platform — was so big that the risks with the migration were not a matter. Of course we were concerned about the risks and potential issues with tracking etc., but they were limited due to the experience we had with the willingness to be flexible to our needs.
– Morten Madsen, Director, Superfly
Superfly needed to retain affiliate accounts, commission plans and historical reporting while live campaigns continued to send traffic. Madsen identified tracking as a particular concern.
Scaleo handled the migration with Superfly’s team, including data transfer and tracking redirects.
What moved to Scaleo
| Migrated | What it meant for Superfly |
|---|---|
| The entire affiliate base | Built up over the platform’s full operating history, migrated in full — no affiliates lost, none left to re-register. |
| All 6 brands | Migrated and configured on the new platform. |
| Landing pages and commission plans | Carried over as-is, so Superfly didn’t have to rebuild traffic-flow setups from scratch: the same configurations that drove traffic on the old platform kept working on Scaleo. |
| Tracking redirect | Set up and configured — directly addressing the concern Superfly raised about tracking risk during the switch. |
| Historical players | Migrated too, not just newly acquired players going forward. |
| Historical events and statistics | Reporting on Scaleo started with real history behind it instead of a blank slate. |
| GGR and NGR calculation logic | Preserved exactly, so the financial metrics that matter most to the business stayed accurate and consistent through the transition. |
How the migration worked
For this migration, the work covered brand configuration, affiliate accounts, player records, historical events, commission rules and tracking redirects. Testing those components before switching traffic matters because a successful account import alone does not prove that attribution and payouts still reconcile.
Affiliate accounts were created in bulk on the new platform and affiliates were notified by email. Existing commission plans were carried over with their calculation logic. The migration also included historical player and event data, so reporting did not start from a blank slate.
Tracking links that keep working
Scaleo configured redirects for existing affiliate tracking links. That let affiliates continue using links already placed in campaigns and creatives while traffic moved to the new platform.
All of this is backed by a dedicated Customer Success Manager throughout the migration, available over chat and video with sessions recorded for later reference, plus round-the-clock technical support once the client is live.
What changed after the switch
Our tracking is better, our operations are better, our options are better, and our profit margins are better.
– Morten Madsen, Director, Superfly
Tracking
Madsen reported better tracking after the switch. Scaleo brings clicks, player events and commissions into one reporting environment, so the team can review attribution and the GGR and NGR inputs used for payouts.
Operations
Madsen also reported improved operations. The team can review campaigns and affiliate performance across all six brands in one dashboard.
Options
Superfly can configure CPA, revenue share and hybrid terms by brand and affiliate. That gives the team room to match commission rules to individual deals.
Profit margins
Madsen said profit margins improved after the move. The article does not isolate which change drove that result or quantify the margin gain.
How Superfly uses API access
Data access via API gives us a great opportunity to optimise our business and limit our risks.
– Morten Madsen, Director, Superfly
Madsen identified API access as a way to analyze the program in Superfly’s own systems. The API can supply affiliate, campaign, player and financial data for custom reporting and monitoring.
For example, Superfly can combine affiliate data with internal player records or use Scaleo data in its financial models.
API access can also feed Superfly’s monitoring for unusual traffic or commission patterns. A useful alert still needs a defined rule and someone to review the underlying events.
When the platform didn’t have what Superfly needed yet
Changes to how the financial and currency setup works were listened to and delivered. It will be a big help for us.
– Morten Madsen, Director, Superfly
Superfly raised a requirement for a new financial model before launch. Scaleo worked through the currency setup with the team and validated the proposed approach before building it.
The resulting commission-plan feature allows each plan to use a currency independent of the brand’s base currency. Madsen said the change would help Superfly operate its new financial setup.
Thinking about moving your affiliate program?
Migrating a live program doesn’t have to mean lost affiliates, broken tracking links, or reporting that starts from a blank slate. Scaleo’s team plans and runs the move — brands, affiliates, players, historical data, and commission plans, so your affiliates keep the links they already use.
Quotes in this case study are from Morten Madsen, Director at Superfly, and are published exclusively by permission. Platform capabilities described reflect Scaleo as of September 2026.
FAQ
How many brands did Superfly Partners migrate?
Six casino brands moved to Scaleo in 2025, along with affiliate accounts, player history, event data and commission plans.
Did affiliates need new tracking links?
Scaleo configured redirects for existing links so affiliates could keep using links already placed in campaigns and creatives.
What did Morten Madsen say improved?
He reported better tracking, operations, commission options and profit margins. The case study does not quantify the margin change.
What currency feature came from Superfly’s request?
Scaleo added a commission-plan setup that allows a plan’s currency to differ from the brand’s base currency.
