Elizabeth Sramek is a B2B growth strategist & affiliate automation architect. She is an iGaming demand and acquisition strategist with 20+ years of experience across regulated digital markets. Her work focuses on affiliate program architecture, player acquisition economics, and building demand systems that remain compliant, auditable, and profitable at scale. At Scaleo, she covers the operational and strategic dimensions of affiliate marketing—from program structure and partner optimization to the acquisition infrastructure that drives sustainable player value.
A technical guide to campaign IDs, SubIDs, click-to-FTD attribution, source cohorts and report reconciliation for iGaming operators evaluating affiliate software.
Elizabeth Sramek
Build or buy? → Building an in-house iGaming affiliate tracking stack typically requires 1,500–2,700 engineering hours before a single commission is calculated…
Elizabeth Sramek
Migration snapshot: Superfly Partners moved six casino brands, its affiliate accounts, historical player and event data, landing pages, and commission plans to…
Elizabeth Sramek
An allowed-country setting is only the start. Define the offer, click, player and payout decisions that keep iGaming affiliate campaigns explainable across…
Elizabeth Sramek
A late deposit reversal should not erase a paid FTD. Follow the event, deal rule, adjustment and statement trail that lets casino…
Elizabeth Sramek
Your biggest affiliate may not be your most profitable. Follow the full cost and player-value trail to see which partners earn more…
Elizabeth Sramek
A practical guide for casino and sportsbook affiliate program operators: six AI use cases, real Scaleo interface examples, and a demo checklist…
Elizabeth Sramek
A portfolio view should simplify partner management without hiding which brand wins. Structure access, offers and payouts so each property’s economics remain…
Elizabeth Sramek
When marketing, finance and risk disagree on an affiliate’s value, the dashboard is failing them. Define the views and records that let…
Elizabeth Sramek
A headline CPA rate is easy to quote and hard to defend. Build your payout ceiling from qualified-player value, risk and contract…
Elizabeth Sramek
