Elizabeth Sramek is a B2B growth strategist & affiliate automation architect. She is an iGaming demand and acquisition strategist with 20+ years of experience across regulated digital markets. Her work focuses on affiliate program architecture, player acquisition economics, and building demand systems that remain compliant, auditable, and profitable at scale. At Scaleo, she covers the operational and strategic dimensions of affiliate marketing—from program structure and partner optimization to the acquisition infrastructure that drives sustainable player value.
Last updated July 2026. ⚡ Quick Answer: What Is a Good ROAS in iGaming Affiliate Marketing? Operator-side ROAS in iGaming affiliate marketing…
Elizabeth Sramek
There is no single LatAm compliance stack. Quick Answer LatAm iGaming expansion in 2026 requires operators to treat each market as a…
Elizabeth Sramek
TL;DR — Multi-Brand Attribution and Cross-Property Deduplication → Operators running more than one casino or sportsbook brand under a shared affiliate program…
Elizabeth Sramek
Predictive churn analysis in iGaming helps casino and sportsbook operators detect which players are likely to reduce activity, stop depositing, lose value…
Elizabeth Sramek
Summary: Hybrid CPA and RevShare models in iGaming are essential, automated commission-control systems, not just simple contract terms, and they require precise…
Elizabeth Sramek
TL;DR — The iGaming Affiliate Fraud Pattern Library → Affiliate fraud in iGaming isn’t one problem. It’s four structurally different attack types…
Elizabeth Sramek
As prediction markets rapidly evolve at the intersection of sports, finance, and blockchain, they demand a new standard of performance marketing. That…
Elizabeth Sramek
At some point in the history of almost every iGaming operator who built their own affiliate tracking system, there was a moment…
Elizabeth Sramek
Summery: Server-side tracking helps iGaming operators protect affiliate attribution, reduce missed FTDs, improve payout accuracy, and build a cleaner audit trail across…
Elizabeth Sramek
A player sees a streamer’s affiliate link on their smart TV app on a Tuesday evening. They visit your casino’s site on…
Elizabeth Sramek
