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Scaleo Partners with Pred to Power Prediction Market Affiliates

Scaleo and Pred are extending affiliate infrastructure into prediction markets. See which tracking, fraud and commission capabilities the partnership is designed to support.

Scaleo Partners with Pred to Power Prediction Market Affiliates

Partnership snapshot: Scaleo is partnering with Pred, a peer-to-peer sports prediction exchange on the Base blockchain, to support Pred’s affiliate program. The planned setup covers attribution for registrations, deposits and trading activity; partner reporting; fraud review; configurable commissions; and a branded affiliate portal. The partnership announcement does not report live campaign results.

Scaleo will provide the affiliate platform for Pred’s partner program. Pred describes itself as a sports prediction exchange where traders take positions against other traders rather than the platform. The affiliate setup therefore needs to connect a referred user’s registration and subsequent activity to the right partner and deal.

What the partnership covers

AreaPlanned use for Pred
AttributionTrack affiliate-driven registrations, deposits and trading activity.
Fraud reviewUse Scaleo’s Anti-Fraud Logic™ to flag invalid traffic and suspicious patterns for review.
ReportingShow partner performance, traffic quality and payout data.
Commission plansConfigure CPA, revenue share, hybrid or custom terms by partner agreement.
Partner portalGive affiliates a Pred-branded place to access campaigns, creatives, reports and payout information.

The important implementation detail is the event chain. A registration may qualify a partner for one event, while a deposit or trading activity may affect another commission rule. Pred and Scaleo will need to agree which events are sent, how they are matched to a referred user, and when a payout becomes eligible. Those choices determine what an affiliate can reconcile in the portal.

Why Pred chose this setup

Pred says its exchange offers 200ms execution, three-minute market resolution and low spreads. Those trading metrics describe the exchange, not the speed of affiliate attribution. For the partner program, the relevant questions are whether event delivery is reliable, whether traffic-quality flags can be reviewed, and whether agreed commission rules produce an explainable statement.

“From the moment we began speaking with Scaleo, it was clear the partnership was not a vendor relationship. Scaleo brings genuine strategic partnership — they understand our business, they challenge our thinking, and they are invested in our success. We are not onboarding a software provider; we are beginning a shared journey with a team that wants to grow alongside us. The level of sophistication they bring is exactly what a platform like Pred needs, to build lasting, trusted affiliate relationships at scale.” — Amit Mahensaria, CEO of Pred

Amit Mahensaria, Pred’s CEO, describes the arrangement as a strategic partnership. The statement above is his account of the relationship; the operational scope is the tracking, reporting, fraud review and commission setup described here.

Scaleo’s role

Scaleo has built affiliate tracking and partner-management software for iGaming operators and performance marketing teams. For Pred, the work extends that event and commission model to a prediction exchange. The platform will support the program’s partner portal and reporting while Pred defines the commercial terms and reviews program decisions.

“Prediction markets are attracting serious operators and serious capital. The affiliate programs that will win in this space need to be built on an ecosystem that is credible, intelligent, and ready to scale from day one. Pred is exactly the kind of platform Scaleo was built for. We have the solution, we have the track record, and together we are setting the standard for what affiliate programs in this space should look like.” — Alex Zelensky, CEO of Scaleo

Alex Zelensky, Scaleo’s CEO, frames prediction markets as a new application for the company’s affiliate platform. The first useful measure of the partnership will be whether Pred’s partner events, reports and payout rules reconcile after launch.

To discuss a similar partner-program setup, contact Scaleo through its site. For the underlying product functions, see the affiliate marketing platform overview.

About Pred

Pred is a peer-to-peer sports prediction exchange built on the Base blockchain. Traders buy and sell positions on sporting-event outcomes, with other traders as counterparties.

About Scaleo

Scaleo provides affiliate tracking, reporting, fraud controls, commission management and branded partner portals for iGaming operators and performance marketing teams.

FAQ

What will Scaleo provide for Pred?

Scaleo will support attribution, partner reporting, fraud review, commission configuration and a branded affiliate portal for Pred’s program.

Which Pred events are relevant to affiliate attribution?

The announced scope includes registrations, deposits and trading activity. The parties must map those events to the applicable partner deal and payout rules.

Is the Pred affiliate program already producing reported results?

This announcement describes the planned platform setup. It does not provide live campaign, acquisition or revenue results.

How is a prediction exchange different from a traditional sportsbook?

In Pred’s peer-to-peer model, traders take the other side of one another’s positions. The affiliate program still needs a clear record of referral, user activity and commission eligibility.

Elizabeth Sramek

Elizabeth Sramek is a B2B growth strategist & affiliate automation architect. She is an iGaming demand and acquisition strategist with 20+ years of experience across regulated digital markets. Her work focuses on affiliate program architecture, player acquisition economics, and building demand systems that remain compliant, auditable, and profitable at scale. At Scaleo, she covers the operational and strategic dimensions of affiliate marketing—from program structure and partner optimization to the acquisition infrastructure that drives sustainable player value.

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