Elizabeth Sramek is a B2B growth strategist & affiliate automation architect. She is an iGaming demand and acquisition strategist with 20+ years of experience across regulated digital markets. Her work focuses on affiliate program architecture, player acquisition economics, and building demand systems that remain compliant, auditable, and profitable at scale. At Scaleo, she covers the operational and strategic dimensions of affiliate marketing—from program structure and partner optimization to the acquisition infrastructure that drives sustainable player value.
General-purpose tracking and iGaming program management answer different requirements. Test TUNE and Scaleo against your event chain, commission rules and migration needs.
Elizabeth Sramek
A rulebook that works in one market can fail in another. Organize partner checks, creative approvals and evidence by jurisdiction before expansion…
Elizabeth Sramek
A missing conversion is a data-path question before it becomes a partner dispute. Check click IDs, endpoint responses and event rules to…
Elizabeth Sramek
Top-tier partners already have options. Earn a conversation with traceable tracking, clear terms, credible payout evidence and outreach matched to their channel.
Elizabeth Sramek
A shortlist helps only if it reflects your actual commission and event logic. Compare ten platforms against the tracking, NGR, fraud and…
Elizabeth Sramek
A bundled platform can tie affiliate operations to one backend contract. Examine data portability, integration work and the cost of a future…
Elizabeth Sramek
Tiered partners can add reach while obscuring the true traffic source. Keep SubID attribution, commission passthrough and compliance responsibility visible across the…
Elizabeth Sramek
Negative carryover shifts high-roller risk between the operator and its partners. Compare policy models against player-level math, statement clarity and program economics.
Elizabeth Sramek
Fraud controls must catch abuse without burying legitimate partners in false positives. Examine the signals, investigation steps and platform architecture behind that…
Elizabeth Sramek
Recruitment works when the partner offer withstands scrutiny. Build a repeatable path from prospect selection and outreach to due diligence, negotiated terms…
Elizabeth Sramek
