Elizabeth Sramek is a B2B growth strategist & affiliate automation architect. She is an iGaming demand and acquisition strategist with 20+ years of experience across regulated digital markets. Her work focuses on affiliate program architecture, player acquisition economics, and building demand systems that remain compliant, auditable, and profitable at scale. At Scaleo, she covers the operational and strategic dimensions of affiliate marketing—from program structure and partner optimization to the acquisition infrastructure that drives sustainable player value.
CPA caps, overrides and fallback rules can change what an operator owes without an obvious dashboard warning. Test the rule combinations before…
Elizabeth Sramek
AI agents can act across fraud, retention and compliance workflows, but autonomy changes the risk. Separate useful automation from decisions that still…
Elizabeth Sramek
A feature list matters only when each capability survives real casino events. Examine tracking, commission rules, fraud, reporting and partner controls together.
Elizabeth Sramek
Manual review often sees invalid conversions after commissions accrue. Map fraud signals to platform flags, investigation steps and payout holds before exposure…
Elizabeth Sramek
A connected API does not guarantee correct affiliate accounting. Define the event contract, retry behavior, reversals and reconciliation checks before sending live…
Elizabeth Sramek
A delayed postback can become a missing CPA credit or a payout dispute. Trace latency from event creation to acknowledgement and decide…
Elizabeth Sramek
Platform migration costs more than a license change. Build a TCO model around data transfer, integration, operator labor and uninterrupted attribution.
Elizabeth Sramek
When several partners appear in one player journey, an overwritten ID can change the payout. Audit each touchpoint and reconciliation step before…
Elizabeth Sramek
Commission model choice determines who absorbs volatility and when payouts become final. Put RevShare, CPA and hybrid through the same unit-economics test…
Elizabeth Sramek
Fraud does not follow one playbook. Review patterns across Scaleo-tracked programs and the controls operators need as tactics move beyond simple click…
Elizabeth Sramek
