Elizabeth Sramek is a B2B growth strategist & affiliate automation architect. She is an iGaming demand and acquisition strategist with 20+ years of experience across regulated digital markets. Her work focuses on affiliate program architecture, player acquisition economics, and building demand systems that remain compliant, auditable, and profitable at scale. At Scaleo, she covers the operational and strategic dimensions of affiliate marketing—from program structure and partner optimization to the acquisition infrastructure that drives sustainable player value.
Affiliate tracking software is one of those categories where the gap between platforms that look similar and perform differently is enormous. On…
Elizabeth Sramek
Customer acquisition costs have climbed roughly 60% over the past five years. Paid search keeps getting more expensive. Social ad performance has…
Elizabeth Sramek
Cut through the noise and find the iGaming traffic sources that actually drive KYC-approved FTDs on CPA. This quick guide shows where…
Elizabeth Sramek
