Switching From Custom-Built to SaaS Affiliate Platforms: Full Guide
At some point in the history of almost every iGaming operator who built their own affiliate tracking system, there was a moment…
Elizabeth Sramek
Category
Category: Blog
Elizabeth Sramek
Server-Side Tracking Benefits for iGaming Operators Explained
Summary: Server-side tracking helps iGaming operators protect affiliate attribution, reduce missed FTDs, improve payout accuracy, and build a cleaner audit trail across…
Elizabeth Sramek
Cross-Device Attribution for iGaming Affiliates: Unifying Player Journeys Across Mobile, Desktop, and Streaming
A player sees a streamer’s affiliate link on their smart TV app on a Tuesday evening. They visit your casino’s site on…
Elizabeth Sramek
RevShare Percentage Benchmarks for iGaming Affiliates: 2026 Data by Vertical & Geo
⚡ Key Takeaways Most iGaming affiliate programs in 2026 pay a RevShare percentage between 25% and 45% of net gaming revenue, with…
Elizabeth Sramek
NGR vs GGR in Affiliate Commissions: The Definitive Operator Guide
Commission Fundamentals · Revenue Calculation · Operator Reference ⚡ DIRECT ANSWER GGR (Gross Gaming Revenue) is the total monetary difference between the…
Elizabeth Sramek
AI-Driven Affiliate Traffic Optimization: The Operator’s Guide to Boosting Affiliate ROI via AI
TL;DR — AI Affiliate Traffic Optimization in iGaming → AI-driven affiliate optimization delivers real commercial outcomes—faster fraud detection, traffic quality scoring at…
Elizabeth Sramek
Bonus Abuse in Casino Affiliate Programs — Detection, Policy, and Platform-Level Controls
TL;DR → Bonus abuse in the casino affiliate context is a specific problem: players referred through affiliate tracking links who claim the…
Elizabeth Sramek
When Real Players Are Fraudsters: How Scaleo Stops Affiliate Bonus Exploitation
Anti-Fraud Operations · Bonus Integrity · Advanced Detection The hardest affiliate fraud to catch is not the fraud that looks like fraud.…
Elizabeth Sramek
What Is an FTD in Casino Affiliate Programs? Definition and Qualification Logic
⚡ DIRECT ANSWER An FTD (First Time Deposit) is the primary conversion event in iGaming affiliate marketing, occurring when a newly referred…
Elizabeth Sramek
Multi-Brand Attribution in iGaming Affiliate Programs: One Player, Multiple Brands
When an iGaming operator runs a casino and a sportsbook under the same group, the affiliate attribution question stops being simple. A…
Elizabeth Sramek