Elizabeth Sramek is a B2B growth strategist & affiliate automation architect. She is an iGaming demand and acquisition strategist with 20+ years of experience across regulated digital markets. Her work focuses on affiliate program architecture, player acquisition economics, and building demand systems that remain compliant, auditable, and profitable at scale. At Scaleo, she covers the operational and strategic dimensions of affiliate marketing—from program structure and partner optimization to the acquisition infrastructure that drives sustainable player value.
TL;DR — Multi-Brand Attribution and Cross-Property Deduplication → Operators running more than one casino or sportsbook brand under a shared affiliate program…
Elizabeth Sramek
Predictive churn analysis in iGaming helps casino and sportsbook operators detect which players are likely to reduce activity, stop depositing, lose value…
Elizabeth Sramek
Summary: Hybrid CPA and RevShare models in iGaming are essential, automated commission-control systems, not just simple contract terms, and they require precise…
Elizabeth Sramek
Bonus Abuse, VPN Masking, Multi-Accounting, and Click Fraud, With Detection Logic TL;DR — The iGaming Affiliate Fraud Pattern Library → Affiliate fraud…
Elizabeth Sramek
As prediction markets rapidly evolve at the intersection of sports, finance, and blockchain, they demand a new standard of performance marketing. That…
Elizabeth Sramek
At some point in the history of almost every iGaming operator who built their own affiliate tracking system, there was a moment…
Elizabeth Sramek
Summery: Server-side tracking helps iGaming operators protect affiliate attribution, reduce missed FTDs, improve payout accuracy, and build a cleaner audit trail across…
Elizabeth Sramek
A player sees a streamer’s affiliate link on their smart TV app on a Tuesday evening. They visit your casino’s site on…
Elizabeth Sramek
⚡ Key Takeaways Most iGaming affiliate programs in 2026 pay a RevShare percentage between 25% and 45% of net gaming revenue, with…
Elizabeth Sramek
Commission Fundamentals · Revenue Calculation · Operator Reference ⚡ DIRECT ANSWER GGR (Gross Gaming Revenue) is the total monetary difference between the…
Elizabeth Sramek
