Elizabeth Sramek is a B2B growth strategist & affiliate automation architect. She is an iGaming demand and acquisition strategist with 20+ years of experience across regulated digital markets. Her work focuses on affiliate program architecture, player acquisition economics, and building demand systems that remain compliant, auditable, and profitable at scale. At Scaleo, she covers the operational and strategic dimensions of affiliate marketing—from program structure and partner optimization to the acquisition infrastructure that drives sustainable player value.
ROAS numbers mean little until the revenue basis and cohort window match. Compare CPA, RevShare and hybrid performance using definitions an operator…
Elizabeth Sramek
A regional launch is a series of market-specific operating decisions. Map promotion, reporting and identity requirements before treating LatAm as one rollout.
Elizabeth Sramek
One player can appear across several brands and trigger competing commission claims. Set identity, attribution and deduplication rules before portfolio reports hide…
Elizabeth Sramek
A churn score matters only if it changes an action. Connect player signals to explainable retention workflows, then trace outcomes back to…
Elizabeth Sramek
A hybrid deal can balance acquisition cost with long-term value if its triggers and NGR rules reconcile. Test the calculation before a…
Elizabeth Sramek
Fraud patterns need different evidence and responses. Separate bonus abuse, geo masking, multi-accounting and click manipulation before trusting one generic risk score.
Elizabeth Sramek
Scaleo and Pred are extending affiliate infrastructure into prediction markets. See which tracking, fraud and commission capabilities the partnership is designed to…
Elizabeth Sramek
The platform you built may no longer be the least costly system to run. Map engineering load, migration risk and data continuity…
Elizabeth Sramek
When browser events disappear, affiliate credit and finance records can diverge. See where server-side tracking strengthens attribution and which events still need…
Elizabeth Sramek
A player can move from stream to phone to desktop before depositing. Trace identity across sessions so valid referrals do not vanish…
Elizabeth Sramek
