Elizabeth Sramek is a B2B growth strategist & affiliate automation architect. She is an iGaming demand and acquisition strategist with 20+ years of experience across regulated digital markets. Her work focuses on affiliate program architecture, player acquisition economics, and building demand systems that remain compliant, auditable, and profitable at scale. At Scaleo, she covers the operational and strategic dimensions of affiliate marketing—from program structure and partner optimization to the acquisition infrastructure that drives sustainable player value.
TL;DR — AI Affiliate Traffic Optimization in iGaming → AI-driven affiliate optimization delivers real commercial outcomes—faster fraud detection, traffic quality scoring at…
Elizabeth Sramek
TL;DR → Bonus abuse in the casino affiliate context is a specific problem: players referred through affiliate tracking links who claim the…
Elizabeth Sramek
Anti-Fraud Operations · Bonus Integrity · Advanced Detection The hardest affiliate fraud to catch is not the fraud that looks like fraud.…
Elizabeth Sramek
⚡ DIRECT ANSWER An FTD (First Time Deposit) is the primary conversion event in iGaming affiliate marketing, occurring when a newly referred…
Elizabeth Sramek
When an iGaming operator runs a casino and a sportsbook under the same group, the affiliate attribution question stops being simple. A…
Elizabeth Sramek
⚡ QUICK VERDICT The right platform depends on your ecosystem situation. Affilka and PartnerMatrix are excellent choices if you are already operating…
Elizabeth Sramek
For iGaming operators running RevShare or Hybrid affiliate programs, GGR and NGR are not interchangeable revenue bases — they are different commission…
Elizabeth Sramek
The operators who struggle at 200 partners are almost never struggling with the wrong affiliates. They are struggling with infrastructure that was…
Elizabeth Sramek
TL;DR — CPA Commission Configuration: Caps, Overrides, and Silent Payout Errors An operator running 20 CPA affiliates at a €250 rate with…
Elizabeth Sramek
Explore how AI agents in iGaming automate affiliate fraud detection, KYC, AML monitoring, churn prevention, bonus personalization, and compliance workflows — plus…
Elizabeth Sramek
